There are a number of good reasons why businesses are moving to WhatsApp leaving all other platforms. This is when Facebook decided to launch WhatsApp for business.Įver since the launch, businesses have accepted and used WhatsApp business to engage with their customers, and why not. These businesses were not WhatsApp-first, they were WhatsApp-only. It was created by Facebook in August 2018 to provide medium and large businesses with a tailored solution for scaling their customer engagement via WhatsApp.ĭuring 2017-18, all around Africa, Latin America & South East Asia, small businesses started skipping email altogether and instead started using their personal WhatsApp accounts as their primary method of communicating with customers. WhatsApp Business API is an application program interface that allows businesses to receive and answer unlimited WhatsApp messages seamlessly. By the end of this article, you will know what exactly is WhatsApp Business API, how can you get it for your business, and what will happen after you set it up. This article can solve all the queries that might bother you in using WhatsApp Business API for your business. We understand that there is a lot of information available about the topic and it can be overwhelming to proceed with the integration process. It is a smart business decision to leverage the app for customer engagement and connecting with them on their favourite channel. With a customer base of over 2 billion people across the globe, WhatsApp is the most popular messaging application. Level up the customer engagement game for your business with WhatsApp Business API. Now that you have made a note of the WhatsApp Business Account ID, you can go to the next step and generate a permanent access token.We are delighted with your decision to consider the easiest and most convenient messenger application for engaging with your customers. Next, copy the WhatsApp Business Account ID for this phone number. Once the phone number has been added, go to Step 1 and choose the phone number you just added. You need to associate a phone number with the WhatsApp API to send messages to any WhatsApp number.Īlso, provide a display name for your phone number and that will show as the sender for your business phone number once approved. Scroll down the page and click on Add a Phone Number button. So instead, we will generate a permanent access token. However, we will not use this token since it expires after 24 hours.
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